Describe how groups and/or cultures are presented in all your advertisements.
Select four advertisements for analysis
• Stop choking yourselves with plastics
• Share a Coke Campaign
• Just do it
• If you like it, crown it
• Describe how groups and/or cultures are presented in all your advertisements.
o Your analysis is limited to the people in your ads who form groups and/or represent various cultures. Remember, culture is not limited to race and ethnicity. You are not examining settings, logos, taglines, mood/tone, or any other element of the ads. Objectively describe the groups and/or cultures. What characteristics can you objectively observe using your senses?
o In this step, do not make interpretations or judgments about the groups and/or cultures.
• Describe the representation of stereotypes in all your advertisements.
o Your analysis is still limited to groups and cultures, but now examine your ads for the presence of stereotypes. You should refer to specific details in the ads that communicate a stereotype. If you do not believe stereotypes are present, you must explain why and provide examples from your ads to support your point.
• Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
o As you’ve learned, your subjective perceptions of the social world are influenced by your attitudes and biases. Check-in with yourself. Did you make any assumptions about the groups and/or cultures in your ads? Did past experiences influence how you interpreted the presence or absence of stereotypes?
Use the template down below
SCS 100 Module Three Activity Template
Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style.
Describe how groups and/or cultures are presented in all your advertisements.
• [Insert title of advertisement 1.]
o [Insert text.]
• [Insert title of advertisement 2.]
o [Insert text.]
• [Insert title of advertisement 3.]
o [Insert text.]
• [Insert title of advertisement 4.]
o [Insert text.]
Describe the representation of stereotypes in all your advertisements.
• [Insert title of advertisement 1.]
o [Insert text.]
• [Insert title of advertisement 2.]
o [Insert text.]
• [Insert title of advertisement 3.]
o [Insert text.]
• [Insert title of advertisement 4.]
o [Insert text.]
Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements.
• [Insert text.]
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