How do their target audiences differ?
Positioning the brands
Part II (above 500 words) – Rational & Analysis: This part is to analyze how each positioning statement above build the brand equity. Statements are supported by relevant and thorough research and facts, not personal opinion.
One paragraph for each bullet point is below.
• How do their target audiences differ? How is this difference reflected in the positioning statements in part I?
• What is the emotional appeal of each Positioning Statement and how do they differ from each other? How are they similar?
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