Big Data and Analytics

After reading the article, post a 1-2 paragraph response.…

Question: Research a use of big data and predictive analytics that has helped an organization move beyond forecasting and tap deeper into customer preferences. For your example, explain how big data and predictive analytics is creating a competitive advantage for the firm and offering insight superior to what used to be limited to forecasting.

Please find additional sources to expand the conversation around big data and predictive analytics and cite all sources.

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Firms often make their decisions based on their objectives for a certain period. However, it is often likely that the businesses in question intend to increase their market share, in which case the decisions would be consumer-centric…
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