Bootstrap Marketing and Advertising

Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.




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Marketing a business does not mandate the need to hire an expensive advertising company. Notably, most startup firms have adopted bootstrap marketing, working with the little budget to reach out to the target clients with a promotion message that will enable them to purchase a service or product (Metcalf, 2015). Notable examples of bootstrap marketing are found on the internet. A cutting-edge example is the launch of email marketing by sending out thousands of promotional messages and waiting for consumer responses (Metcalf, 2015). An additional example is the creation of low-cost promotional videos and upload them on YouTube to reach out to the target audience (Metcalf, 2015).
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