What is Brand Equity?

What is Brand Equity? What factors help build and develop it, and how can marketers capitalize on such factors? How can Experiential Branding create engaging, meaningful User experiences (Ux), therefore contributing to Brand Equity? Provide a thorough discussion with multiple examples. You may use the figure below for help. Be thorough in your answer.

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What is Brand Equity

APA

1228 words

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