Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
This assignment will give you a head start for your Week 6 Global Marketing Plan Part 2 Final Paper that will be completed at the end of the course. As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course.
In your paper,
Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
The company cannot be any of the following: McDonald’s, Coca-Cola, Walmart, Starbucks, or Pepsi.
Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.
If you would like to select a company that is not listed, please reach out to your instructor for approval.
Under a Situational Analysis heading
Construct an environmental analysis for your chosen company regarding:
Economic
Trade
Social and Cultural
Political, Legal, and Regulatory
Under a General Strategy heading
Identify a country in one of the following regions for your company to expand to (if your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy):
Latin America
Middle East
Africa
Explain your rationale for selecting the country considering
Demographic
Economic
Trade
Social factors
Cultural Factors
Legal Factors
Political Factors
The Global Marketing Plan Part 1 paper
Must be three to five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.
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