Summative Project: Concept Statement

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Details: Complete a concept statement for your venture. Use Tables 8.1 and 8.2 as your template. It should include the following sections in table format:

Articulate the problem and proposed a solution
Proposed solution:
Required behavioral changes and associated challenges:
Business proposition

Unit of social impact:

Unit of revenue:
Market and competition
Determine market segment:
Determine the most competitive alternative:
Articulate how your solution is better than the most competitive alternative:
Sociopolitical landscape
Who benefits from my business?
Who is hurt by my business?
Who are the key stakeholders?
Who are my allies?
Who are my opponents?
1 Table (refer to Tables 8.1 and 8.2)

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Who benefits from my business

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