From Concept to Implementation Multinational Product
The project is a PowerPoint presentation. The presentation must use slide notes. The notes section will support the content for each slide. Your presentation should be 18-22 slides (not including the title and research references slides).
Use the attachment for reference as it gives an idea of an industry for familiarity, a domestic company that operates in this industry. For this company consider the Upstream Process and Responsibility framework Describe how you would take a hypothetical new product or service from concept to creation, then to commercialization, and finally to implementation in a country other than the U.S.
Your presentation will be organized into two parts. The first part is a description of new product development concepts while the second part is an application to your hypothetical new product concept.
Part I: Descriptions of concepts should include:
description of the ideation approach of the new product/service addressed in Part II,
description of a business case
description of project oversight
description of beta testing
description of prelaunch readiness and training
description of launch execution
Part II: This section includes the application, analysis, formulation, and evaluation of the product launch using the principles from this course. Include the following:
Describe the hypothetical new product.
Provide the competitive analysis with a rationale for the product’s success.
Summarize the business case.
Specify beta tests and defend your recommendations.
Construct the strategy formulation in relation to the product/service launch.
Analyze and evaluate the country’s cultural and external differences with their respective application to product/service launch.
Analyze the strategy implementation on one of the following: systems, people, or process fit.
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