Capital Structure
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions with your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Neuromarketing is a controversial marketing technique. Research the issue and respond to the following questions in your discussion:
- Do you think neuromarketing is easier in an e-market environment?
- Identify an example you see as neuromarketing.
- How can neuromarketing be used in the financial management of Axetem?
- Take a pro or con position about the controversy about neuromarketing.
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Capital Structure
Neuromarketing is a relatively new marketing technique which uses medical technologies such as neuropsychology to study some of the perceptions, behaviors, and cognitive aspects of the consumers to marketing stimuli (Roberto, 2017). It is aimed as assessing the rationale behind which consumers make some of the purchasing decisions that they make and how they respond to some of the marketing and advertising campaigns that are developed by a given marketer.
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