Case discussion: Sir Richard Branson

Case discussion: Sir Richard Branson

Case discussion: Sir Richard Branson (500 words)

Please read the case and contribute to the discussion with your ideas and opinions about following questions.

  1. Using the various personality characteristics discussed in this chapter, how would you describe Sir Richard Branson’s personality?
  2. What perceptions have you formed of Richard Branson?
  3. To what extent have the barriers to social perception influenced your view of Branson?
  • Substantiate your answers with your ideas from the lecture and ppt reading on the important subject of Personality.

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Solution Preview

Sir Branson Response

Thank you for your post. Indeed Sir Branson’s family had a significant effect on his success, and I agree with your assessment on self-efficacy as one of his prominent qualities. For a person who grows up learning that he can always successfully conquer different challenges in his environment, there was a guarantee that he would develop as much tenacity as has influenced his success in the entrepreneurial sector.

(163 words)

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