The study will explore how the crisis influenced Purdue’s communication culture

Subject: Professional Development MBA 525

Deadline:

Format: APA

Number of sources: 2

Number of pages: 3

Spacing: double spaced

Topic: Purdue Pharmaceuticals- Opioid Crisis – Communication plan

Details: Communication plan

Gloria has a topic she wants to introduce/incorporate core values. Communication plan – Gloria Flora
The study will explore how the crisis influenced Purdue’s communication culture. It will also focus on the communication plan that the company applied as part of crisis management. The company maintained its innocence in the crisis and blamed individuals that chose to ignore physicians’ advice and misuse the drug (DeShazo et al., 2018). The company’s communication plan entailed strategic messages that were issued by the senior management team. Most of the communications focused on reinforcing the notion of the company’s commitment to taking care of patients by high-quality medication (Osland et al., 2018).

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The study will explore how the crisis influenced Purdue's communication culture

APA

979 words

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