Discussion 5: Healthcare Company Marketing
Determining how to market – in this case, healthcare products (goods and services) – involves researching data and then developing a marketing plan that focuses today a great deal on media marketing and advertising. It is key that companies employ marketing techniques and strategies that build customer relationships and grow the business. Your discussion post this week involves describing how your company carries out activities related to the 4 marketing Ps (Product, Price, Place – distribution, Promotion).
This assignment is to be done individually, not in teams. Student’s reports should be approximately 2-3 pages long and should use at least two sources of information. The headings in your report should be:
Overview
Identify the business you are using for the report.
Briefly describe the healthcare business.
The Marketing Mix
Product
Describe the products (goods and/or services) this company offers.
Price
Briefly describe the company’s pricing strategies. For example, is the pricing strategy: cost + normal profit, one that matches competitors, what consumers can afford, what the government allows, other?
Place (distribution)
Explain how and where this company sells its products.
Promotion
What is the main brand (or brands)?
Briefly describe how this company advertises.
Social Media Marketing
Identify and describe how the company uses social networks.
Example: Facebook, Twitter, YouTube.
Customer Relationship Management (CRM)
Describe one way the company uses social media to build and manage customer relationships.
Conclusion
Provide your opinion of this company’s marketing strategies.
If you were the marketing manager, describe one change you would make to improve the marketing strategy.
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