How might a marketer use the Tri-Component Attitude Model to determine and measure consumer brand preferences?

UNIT 3 DB: CONSUMER EXPERIENCES WITH PRODUCTS
How might a marketer use the Tri-Component Attitude Model to determine and measure consumer brand preferences? Discuss the three primary concepts found in the model and provide an example for each. Finally, what is the relationship between attitude and behavior?

 

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How might a marketer use the Tri-Component Attitude Model to determine and measure consumer brand preferences

APA

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