Creating the Marketing Mix

Creating the Marketing Mix

2-3 pages not including cover or reference pages, double spaced 12 point Times New Roman font

3 References in APA format with in text citations

Course Scenario Attached

Assignment listed in Assignment Scenario below

Key Assignment Draft

Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers. She has asked you to write a 2-3 page memo outlining two different pricing strategies that MM should consider. Her voice mail message goes on to say,

I want you to recommend which strategy you think should be used for the target market and why. The second part of the memo should outline a distribution plan that will make the product available to the target customers.

You are ready for Michelle’s request and begin drafting the memo to her that same day.

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Any investor needs to understand that marketing and consequent distribution of products is one of the most important aspects of the business. It could serve to improve the relations between the business and the consumers due to high levels…
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