Marketing Management Case Study
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Reading two short case studies that I will provide and answer the 5 questions
Requirements: one to two pages
Here’s the question as well
1. What’s next for Tesco? Where and how can it grow? Who will it target?
2. How can Tesco take its customer loyalty programs to the next level?
1.What general and specific types of market data would you need to perform an analysis of the Indian market? Which of these data might be less available in a developing country?
2.If you were faced with the problem Outline India faces—trying to gather not only a large amount of data but making sure that data is of high quality—how might you go about helping to ensure that the data are accurate and complete?
3.What are some non-technological barriers Outline India may face when trying to gather data in the field?
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