Digital Analytics Research Plan (add 2pgs single spaced to the existing file)
I have already written two pages of this report which I will submit but need the rest to be completed with 2 more academic resources. The company that I chose was White Shark Media. Just need about a page in a half more to complete and have it proof read by you to complete it. Information for this report is located at the bottom of this page.
Congratulations! You have been hired as a Social Media
Analyst for the celebrity, business, or political candidate of your
Your job responsibilities include:
- Execute strategic social media campaigns while simultaneously tracking data and analytics and managing updates / improvements to ongoing campaigns
- Identify successes and potential problems in order to draw accurate conclusions and develop alternative action when necessary
- Develop a social media listening program to track, analyze, and guide social media decisions
- Develop impactful, influential, and call to action content
I have already written two pages of this report which I will submit but need the rest to be completed with 2 more academic
Write a three to five (3-5) page research plan. (Refer to Digital Marketing Analytics, Chapter 13 for additional details).
Include the following in your research plan:
- Identify your chosen celebrity, business, or political candidate.
- Identify the key factors that could set your subject apart and cause more positive attention.
- State your research question.
- Describe how the research question solves for a real business problem.
- Create a source list (social media listening tools, search tools, social network insights, etc.).
- List relevant and logical channels for analysis (news, blogs, comments, groups, Twitter, Facebook, etc.).
- Identify the search and source languages of your listening tools.
- Identify the research methods (hypothesis, time frame, depth of analysis, etc.).
Format your assignment according to the following formatting requirements:
- Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
- Include a reference page. Citations and references must follow Strayer Writing Standards format. The reference page is not included in the required page length.
Please add to the uploaded assignment I have attached. I already started the report, just need it proof read and finished with the last 1 1/2 – 2 pages
With the level of importance that comes with digital media, it is important that companies and any individual who hopes to appeal to the public begin the importance of applying digital marketing to its business practices. The importance of digital marketing lies within the ability to communicate innovatively while being able to create the platform that the company wants to make public with the information that consumers gravitate to (Tiago and Verisimo, 1, p. 703). One of the best ways to reach out to the public and society is through digital marketing which explains the role of digital marketers to media companies. Success in the media world requires that the people seeking advancement and growth within their company set up strategic plans and campaigns that set themselves apart from the rest of the competition as much as possible so that they may gain more popularity as much as possible and to gain the confidence of the consumers they are marketing to.