Discussion 

EXERCISE 2B

Develop an Improved Coca-Cola Mission Statement

Purpose Coca-Cola’s mission statement is given on the corporate website at http://www.coca-colacompany.com/ our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission state-ment and to develop a new and improved statement for the company.

Instructions 

Step 1 Refer to the Cohesion Case (p. 29 on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.

Step 2 Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.

Answer Preview

APA Format, 331 words
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