Discussion (Marketing Mix)

Assume that a multi-specialty medical group has decided to segment the market in the community by income level.

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. Discuss how this medical group might tailor its marketing mix to appeal to this segment.

Answer preview assume that a multi-specialty medical group has decided to segment the market in the community by income level.

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