Distinguish Semiotic Visual Communication

  1. Choose three (3) chain restaurant logos from the United States and download their logos from the web.
  2. The restaurants must be the same type of cuisine (e.g., American, Italian, Mexican, Thai, Chinese, etc.).
  3. The restaurants may be regional or national chains.
  4. Download the logo graphics.
  5. Insert the three (3) restaurant logo graphics into a Microsoft Word document.
  6. Compare and contrast these logos addressing the following:
  7. Logo symbols/symbolism
  8. Depending on your chosen restaurants, you may need to briefly research their history to understand the symbolism in their logos.
  9. Logo color scheme
  10. You may need to consider the competition to understand why a certain restaurant uses certain colors.
  11. Logo font style
  12. What kind of messaging does the font style communicate? How can you tell?
  13. Your final report should be 2–3 pages in length and follow proper APA writing guidelines. It must include research from three (3) or more sources with proper APA formatting for reference and in-text citations.
  14. Submit a Microsoft Word document.

NOTE – Be sure the documents display proper grammar, spelling, punctuation, and sentence structure.


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APA Format, 731 words
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