What factors must a firm consider when deciding to raise or lower its price?

Discussion

This is the book we are working from if you can find it Brickley, J., Smith, C., & Zimmerman, J. (2016). Managerial economics and organizational architecture (6th ed.). New York: McGraw Hill/Irwin. ISBN: 978-1-308-59319-7.

What factors must a firm consider when deciding to raise or lower its price? In answering this question think about the content in Chapters 3 and 4 and use a real-world example that helps illustrate your answer.

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What factors must a firm consider when deciding to raise or lower its price

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