explain how the marketing mix reinforces the positioning for an iPhoneX?

explain how the marketing mix reinforces the positioning for an iPhoneX?

I have attached two files along with this.

This is for a Marketing class where i have to relate Marketing mix to iPhone X. we need to describe it based on the word document attached and compare to its competitors.

the word document is what needs to be answered and the powerpoint is our in class examples!

iPhone X is my topic

 

20181107024100mktg_303_p4_marketing_mix

20181107024007marketing_mix

 

 

Solution Preview

Marketing Mix and Positioning of an iPhone X

When developing a marketing mix for a given product, four strategies need to be considered. They include the product strategy, the pricing strategy, the distribution strategy, and the promotion strategy. Since the launch of the iPhone X by Apple, the company has embarked on developing a marketing mix that helps improve the positioning of the product in the market. Before the launch of the product, there was an overwhelming feeling that the product would be a great success as earlier models with millions of people around the world queuing to purchase the device. However, no long queues outside various stores were observed when the model was launched.

(582 words)

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