Describe the future of population health through the use of a future press release set sometime in the future (identify the date). The Future Press Release is a tool used by Amazon as it is described as a great approach to define clear and lofty goals, requirements and objectives and build broad understanding from the start of a program or enterprise change. Imagine that your organization is beginning to undertake a critical enterprise or competitive endeavor. It could be to launch a new service, a transformation, or enter a new market.
There are rules to make these effective:
Rule 1: Must be stated at a future point in time where success has been achieved and realized. Press releases at â€œlaunchâ€ are good, but a better one is sometime after launch, where true success can be discussed.
Rule 2: Discuss why it was important, especially to either the population served in terms of clinical and financial outcomes. Discuss the accomplishments first in terms of why it is important to stakeholders. Then discuss other reasons why it was important and key goals.
Rule 4: Outline the principles used that led to success. This is the trickiest, and more important. Outline the hard things accomplished, the important decisions, the design principles that led to success. Discuss the issues that had to be addressed to have success in improving the populationsâ€™ health.
Required Resources: what special resources are required, if any?
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