What ethical theories support demarketing as a strategy?

HA518 Unit 5 Application Assignment

Style APA
Number of words 870
Number of sources 3
Spacing Double
PowerPoint slides 0

Emergency Department and Urgent Care Services

Carefully read the Ethics Incident #11 Demarketing to Avoid Bankruptcy located on page 395 in Darr, Farnsworth, & Myrtle’s Case book. This case study presents an administrative ethical issue of whether demarketing the Emergency Department is ethical defensible given Community Hospital’s poor financial prognosis. Community Hospital serves a largely inner-city population, many of whom are uninsured and whose care was paid by a chronically underfunded Medicaid program that reimbursed poorly, there seemed little hope that the financial situation would improve.


ULO #3: Justify that the provision of care in the emergency department (ED) is not just a legal requirement for the entities that receive federal reimbursement, but an ethical obligation. (CLO 7)
ULO #4: Formulate a recommendation on how to assist a healthcare organization to remain financial viable. (CLO 3, 4, and 7)

Darr, K., Farnsworth, T. J., & Myrtle, R. C. (2017). Cases in health services management. (6th ed.). Baltimore, MD: Health Professions Press.
The students are expected to carefully read the assignment instructions, then thoroughly and explicitly address each component of the following case study questions.


Discuss medical ethical principles that apply to this case.
Identify possible strategies that use political processes in the community and the city that assist Community Hospital to remain financially viable.
What ethical theories support demarketing as a strategy?
What results are likely if demarketing is successful?


The submission should reflect higher-level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone being prepared to serve in an operational capacity within the healthcare and related industry.
To earn the maximum number of points, the submission should reflect graduate-level execution with clear evidence of critical thinking, synthesis of relevant information from credible sources, and clear mastery of the concepts necessary to successfully execute each component of the assignment.
The submission should not exceed four (4) pages in length, excluding the title and reference list pages, and explicitly address all required components of this assignment.
The document must be double-spaced, adhere to the APA writing style (7th ed.), and include at least three (3) references of credible or peer-reviewed sources to support any suppositions and recommendations.
Finally, the document should be prepared as a Microsoft Word document and uploaded to Submit Assignment.
Due Date



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