What does the concept entail?
Chapter 1: Introduction (1200-1500 words). Your submission should follow and be inclusive of the below elements.
i. Overview of the thesis study
– This provides a broad outline of the theme of the study.
– Include a bit of historical context for the theme/issue under study.
– Provide some statistical data (from secondary)
ii. Research Aim / Hypothesis / Objectives & Questions
“The aim of the thesis study is to…” for example “to explore the effects of neuro-science on consumers’ adoption of brands in the fast food industry.
– Questions (limitation of max 3): to achieve the aim, the following research Questions are set. See the following examples:
1. What does the concept entail?
2. What aspects of of the concept affect consumer brand adoption?
3. What strategies can be implemented to better encourage brand adoption?
– Hypothesis (up to 4): write a statement and then try to prove or disprove it
iii. Motivation for the study
This allows you to explain why you choose your particular thesis topic
– There are 3 basis/reasons to help your motivations for the chosen topic, and is suggested to mention most of them.
– Personal Interest
– Professional Career
– Gap in knowledge from existing research
iv. Context of the study
Background to the study (usually a page long)
History of the context, giving numbers and participants. This background or context can be based on any of the following
– Industry or sector
– Country
– Region
– Specific organization
v. Structure of the thesis chapters
It explains what there is going to read in the next chapters.
“The next four chapters include a discussion of the following..”
– “Chapter 2 is the review of the literature, discusses pertinent concepts, findings from previous writers as well as a critique of the extent literature.”
– This is followed by chapter 3, which discusses the research methodology. It includes choices of research design, research approaches, research strategy, data collection methods as well as ethical consideration.
– Chapter 4 provides the analysis and results from the collected data.
– Finally, chapter 5 provides the conclusions from the study, as well as recommendations proposed.
Chapter 2: Literature Review (3000 – 4000 words)
A successful submission will include all of the following elements. This is the most challenging chapter. You’ll be researching what has been written about the topic and highlighting what you’ve discovered. After reading the works that have already been written, you’ll explain them, review them, summarize them, criticize them, and draw your own conclusions.
i. Introduction
– Contents of the chapter
ii. Explanation of conceptual issue under study
– Definition
– Types
– Benefits
– Risks
iii. Review of Previous Studies in Academic Journals
– What have previous writers found on your topical issue
– Review and criticize the findings of previous researchers
– Best websites to find previous works: EMERALD, EBSCO
– Cite in differing results / perspectives about the findings
– Did the previous researchers Agree or Disagree with your findings.
Be objective when writing about the findings.
iv. Summary of literature reviewed
Overall conclusions – your opinions on the literature reviewed.
Chapter 3: Research Methodology (2500-3500 words)
This chapter explains how the set research question will be answered. A successful submission will include elements of the following points:
i. Introduction
Specify the contents of the chapters or what will be addressed in the chapter
ii. Research strategy
There are many strategies that can be employed in conducting research. These include the following
o Case studies (study is based on a specific organization, geographical location, industry).
o Action research
Thought leaders in the sector
iii. Data collection tools / methods
– This explains the different instruments that will be used to gather the necessary data so as to answer the set research questions.
Research data can be collected by means of primary or secondary sources:
1) Primary sources imply collecting data directly from the source by means of the following:
Questionnaires
· Interviews (Focus group interviews or in depth interviews with one person)
· It is possible to use both interviews and questionnaires and this is called mixed method
Guidelines in drafting the Questionnaire / Interview Questions
1) Start with demographic questions, 3-4 questions
Age: please specify your age bracket
– 18-25
– 26-35
– 36-56
– Over 56
Gender, nationality, occupation
2) More in deep questions, ask the specific questions relating to your research
Limit your questions to no more than 15 questions
The less the better
3) Make sure that you ask questions that can elicit/provide answers to your set research questions (view chapter 1)
Close and Open ended questions
Any additional comments with regards to the questions asked previously.
Phrasing the interviews or questionnaire questions
1. Avoid leading questions (Don’t put the questions in the way to answer in the way you want them to do)
2. If using interviews, remember to seek clarifications if the respondent does not answer the question posed.
3. Do not repeat the same question again using different words
4. Your supervisor must approve the interview questions / interview.
2) Secondary sources implies collecting existing information from such sources:
Published journal article
Company websites
Newspaper / magazines
International organizations
Consultancy firms (McKinsey)
– Survey: this includes conducting interviews or administering a questionnaire. This strategy has the advantage of including large number of respondents as well as generating firsthand data.
iv. Sampling
Refers to the sub-set of the population that will participate in the your survey.
“There are thousands of companies that operate in this industry, but I’m focusing on these …”
Key considerations for you are 2:
o Sampling method
There are several sampling methods such as
– Convenience sampling
– Simple random
– Stratified samples
– Purposive samples
o Sample size (number of respondents)
v. Ethical Considerations
There are a number of ethical issues to consider including
– Confidentiality
All the info provided will be used strictly for research purposes
– Anonymity
Respondents do not have to give their names.
– Reliability
All the info used will be collected from trustable sources
Hello, so I uploaded a friends work its similar only that its focus on Namibia, mine its in Honduras, so you an use it as reference.
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