Improve Coca-Cola’s Mission Statement
Explain in a paragraph how or why your proposed vision statement is better than the existing document.
Improve Coca-Cola’s Mission Statement
graded
Textbook Learning Exercise 2B
Overview
Coca-Cola’s mission statement is available on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission statement and to develop a new and improved statement for the company.
Challenge
Review Coca-Cola’s mission statement.
Develop an improved mission statement by completing Learning Exercise 2B in your text.
address steps 1-3
Coca-Cola’s mission statement is given on the corporate website at http://www.coca-colacompany.com/ our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission state-ment and to develop a new and improved statement for the company.
Instructions Step 1
Step 2
Refer to the Cohesion Case (p. 29 on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the company’s mission statement and copy and paste this document to a word-processing file on your desktop.
Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter.
Explain in a paragraph how or why your proposed vision statement is better than the existing document.
From pg 29
Provided on the corporate website, Coke’s core values center on seven words: leadership, collaboration, integrity, accountability, passion, diversity, and quality. Coke’s vision statement has not changed in more than a decade; provided on the corporate website, it reads (paraphrased):
People: To be a workplace where people are inspired to be the best they can be.
Portfolio: To offer quality beverage brands that anticipate/satisfy consumer desires/needs.
Partners: To nurture customers and suppliers working together to provide value.
Planet: To be a responsible citizen helping build and support sustainable communities.
Profit: To maximize long-term return to shareowners given our overall responsibilities.
Productivity: To be an effective, lean, and fast-moving company.
Coke’s mission statement too has not changed in more than a decade and is given on the corporate website; it reads (paraphrased): “To refresh the planet; to create moments of optimism and happiness; to provide value and make a difference.”
Answer preview explain in a paragraph how or why your proposed vision statement is better than the existing document.
280 words