information technology in a global economy
How would social media affect the early adoption of eco-farming in the 1980’s if it was available in that time period? What are the different ways that it could be applied? Who would be the stakeholders?
Despite the strong impact of eco-farming, the agricultural innovation was adopted slowly in the 1980s. Had social networks been available during this period, they would have positively influenced the adoption of agricultural innovation. Primarily, this is influenced by the fact that individual adoption decisions are often influenced by the choices of peers within the same social networks. Considerably, the social media platforms would have been effective in sharing knowledge among the framers thereby enhancing adoption (Bandiera & Rasul, 2010).