Intellectual Capital Chipotle Mexican Grill

Intellectual Capital Chipotle Mexican Grill

Company is Chipotle Mexican Grill. Complete all aspects of worksheet (A and B)





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Intellectual Capital Inventory Worksheet

As the new Vice President in charge of KM and IC, you are required to review the company’s current intellectual capital and knowledge management components.

Part 1

Complete the following inventory from your chosen organization’s intellectual property and include the strategy or vision to which it is aligned.                                           

Intellectual Capital Strategy or Vision Aligned
Excellent customer service Hiring and training skilled employees

Enhancing customer satisfaction

Eliminating marketing and advertising costs

(1,382 words)

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