Management Question
Part 1:
Read a topic from Chapter 1 and write a summary on it.
Also, provide a graduate-level response to each of the following questions:
Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company?
Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you run the company, what would you do to ensure happier and more loyal customers?
Part 1 needs to be 500 plus words and APA format (refer to chapter 1 from the Marketing Management textbook)
Part 2:
Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.
Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.
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APA
1243 words