International Business case study

Exam case-study question on the company Pfizer. No need to reference, all of the information is in the case study file. Apply relevant theories. • Keep it simple

• Identify the key building blocks
• Assemble them according to the question asked
• Start with a route map, finish by explaining how you have answered the question – introduction and conclusion.
• If the question doesn’t ask for it, don’t write about it

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