Marketing

Question

This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city.

Hints:

Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.

Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).

Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice

Image preview for “go online and find the number of high schools in your city’s school districts.”

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