Read a topic from Chapter 4 and write a summary on it.
Also, provide a graduate-level response to each of the following questions:
- This question gives you more market sizing practice (it’s a skill you’ll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:
- Go online and find the number of high schools in your city’s school districts. If you live in a large city, focus on only the largest school district.
- Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
- Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice
Part 1 needs to be 500 plus words and APA format (refer chapter 4 from the Marketing Management textbook)
Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.
Part 2 needs to be 600 plus words and APA format (refer chapter 4 from the Marketing Management textbook)
Requirements: Part 1 – 500 + words, Part 2 – 600 + words
Just the instructions from the post.
Subject : Marketing management (textbook attached)
Part 1 – 500+ words (Use textbook chapter 4 and optional scholarly journal)
Part 2 – 600+ words (Use textbook and at least one scholarly journal)
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