Marketing Plan Project
MARKETING 304: MARKETING PLAN INDIVIDUAL PROJECT
Introduction to the Project:
You have created a new product and have been seeking venture capital to back your small company and product roll-out. The presentation you did to a well-known and respected V/C firm has gone well and they have expressed their interest and belief in your company and product potential. But before a deal can be finalized and they will commit the capital you need, they have asked you to provide them with a detailed, comprehensive Marketing Plan to illustrate to them: a.) that a market exists for this product and b.) how you will take a strategic integrated marketing approach to launch and sustain your new product into the marketplace.
Image preview”you have created a new product and have been seeking venture capital to back your small company and product roll-out.”