Your assignment is to pick two (2) brands from that list
Click on this link,and you will find a list of 30 brands that have done exceptionally well with digital marketing strategies. Many of those brands have done so successfully in various ways so the list offers different aspects of DM (digital marketing) strategies.
Your assignment is to pick two (2) brands from that list, and follow this guideline for each of the two brands that you choose when writing up the assignment:
Name of brand
Brief summary of the brand’s successful DM strategy(ies)
What you take away from “The Lesson” part of the brand that you chose
The final, and most important, part of the assignment is for you to design a digital marketing strategy using the material you read from the brands you chose, and apply it to one (1) brand that is known to be struggling (some brands can be found HERE ). Follow these guidelines:
Name of struggling brand
Brief summary of their status
point out any declines you may find (i.e sales/revenues, etc., do the research to find data)
Implementation of your digital marketing strategy proposal that the brand should try and explain how and why it should work based on how it worked for the two successful brands that you chose.
Research two (2) external sources of information that support your proposal (peer review journals not necessary).
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