Case study Discuss Questions
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1. Name the sources of internal and external data for all three types of customers.
2. What types of data should Sara collect from each type of customer?
3. How can Sara meet the goals imposed on her by the marketing group?
4. What kinds of marketing programs could be developed from the data that Saragenerates?
Should the data be separated by customer type or combined into one major database? Why or why not?
5. Is Lincoln Medical Supply a candidate for a CRM program? Why or why not?