Marketing 722 Discussion Unit 3
Discuss the major factors that influence the global marketing environment.
Instructions: There are 2 discussion questions. Write a 250 word response for each. Be sure to incorporate the following headers exactly in your answer response and be sure that you fully answer the questions and that your answer coincides with the header title as well. Your first header should be titled “Distinguishing Between Acquisition, Conversion, and Retention” Your second header should titled “Acquisition”. Your third header should be “Conversion”. Your fourth header should be “Customer Retention”. Your fifth header should be entitled “The Strategy”. Your sixth header should be entitled “References”.
Discussion 2.) Discuss the commonly used demographic and psychographic variables. What are the differences between demographic and psychographic methodologies?
Answer preview discuss the major factors that influence the global marketing environment.