Application Assignment #1
In response to the content from Module 1, answer the following questions:
Distinguish clearly between mass marketing & target marketing.
Provide a VISUAL example of each (you will have two examples) – visual examples can be screenshots of websites, internet ads, banners, social media advertising, tv commercials, magazine ads, etc.
Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers?
Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic
The Customer Satisfaction Index (www.theacsi.org/) is measured similarly in other countries. Find another country’s CSI and compare results to the American Customer Satisfaction Index (ACSI). Are US consumers more or less satisfied than consumers in another country? Are trends in the national score similar?
List at least one opportunity and one threat in the external environment (anything outside of the company – things they cannot control) that might prohibit fast-food restaurants from resuming normal operations (pre-COVID) before the summer is over.
Note: Each of your responses and examples should be mutually exclusive from each other. Just as we are all unique individuals, we do not buy or subscribe to the same ideals and values. Your responses should be thoughtful applications of research from not only the organization’s website but what others are saying about the brand online.
You should strive to provide links, screenshots, images, and/or other examples to support your response and ensure full credit for your assignment.
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