Marketing Plan 2

This week’s assignment is a continuation of your journey to complete the marketing plan for a product/service which you chose in the previous assignment. In a 2 – 3 page APA formatted paper, please address the research you will use for your marketing plan and how it applies to the product or service you have selected. Your paper should include the following components:

A cover page
A section that explains the difference between primary and secondary research
A section that explains what type of research you will be using for your plan (primary or secondary) and why you feel this type of research will be most effective for your marketing plan. You can also share the specific academic journals, books, article, etc. you will be utilizing.
A section that explains the details of a minimum of five sources you have located so far for your plan, as well as how they relate to your topic. This should be provided in paragraph form and all sources should be properly cited in the text of your paper and on your reference page.
Finally, please provide a reference page that includes your sources listed in APA format.

Please review “Policy” (see tabs on left side of course’s home page) to review policies concerning plagiarism.

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Marketing Plan

In the marketing plan for the football boot, it is imperative to first distinguish between primary and secondary marketing research. Creating a distinction between the two is an important step since they is often confusion between the two. The first major difference is based on the people who conduct the research. A primary research is conducted by the organization or individual who wants to market the product in the market. On the other hand, secondary research is conducted by an outside or third party. Another difference is based on the specificity of the research. A primary research is more specific and thereby can easily meet the needs of the organization. A secondary research is broad and thereby can at times fail to deliver the required results or information about the target market.

(772 words)