Marketing Plan Outline
This assignment is, again, a continuation of your journey to complete the marketing plan for the product/service which you choose in the first assignment. This week you will write the outline for your marketing plan. Begin this assignment by providing an Executive Summary for your marketing plan. Then using the Executive Summary as a basis create a detailed outline which addresses each section of your marketing plan. Please use the headings below to separate each section of your outline. Your outline should have 2 to 3 levels of detail for each major topic. At the bottom of the outline write a brief conclusion to summarize what you have learned thus far about marketing your product/service. The outline should be in the 2-3 page range. All sources utilized should be identified on the Reference page and cited in the text of your assignment.
Required format:
- Executive Summary
- Objective
- SWOT Analysis
- Marketing Mix
- Target Markets/Audiences
- Measurable Results
- Conclusion
- References
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Marketing Plan Outline
Executive Summary
The marketing plan outline relates to a new product that is to be launched in the market. The product is a football boot that will target many football players. Soccer is a very popular sport across the world and thereby producing a football boot would have a ready market. The product can also be consumed by people from all walks of life making it a highly feasible product in the market. The boots will be designed to provide comfort to the players while at the same time enabling to accelerate and decelerate with ease. The aim of this marketing plan outline is to assess some of the fundamental aspects of the marketing plan that will be used to market the product. Some of the assessments that need to be conducted include the objective of the marketing campaign, the SWOT analysis, the marketing mix, the target market, and measurable results within the market.
Objective
The aim of the marketing plan is to provide a framework that will be applied by the company to ensure that it generates sales in the market. The objectives are both short-term and long-term. Short-term goals refer to certain actions that must be undertaken by the firm to ensure that it is successful in the marketplace.
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