Marketing Question

What do these sites tell you about the targeting and positioning strategies being pursued by these companies?

1- Visit the websites of fashion clothing companies Zara (www.zara.com) and H&M (www.hm.com). What do these sites tell you about the targeting and positioning strategies being pursued by these companies? – ( write around 2 pages about it )

2- Go to www.mcdonalds.com and analyze McDonald’s positioning initiatives and discuss important positioning issues for McDonalds. – ( write around two pages about it )

Answer preview What do these sites tell you about the targeting and positioning strategies being pursued by these companies?

APA

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