Describe and critique Home Depot’s current marketing strategy.
This week, we learned about functional strategies and Strategy Formulation in Chapter 8 and 9. For your Unit 6 Complete assignment, write a narrative essay (minimum 1500 words) in which you address and discuss the questions and statements listed below while conducting online research on Home Depot, including both company and non-company sources. Use at least four scholarly sources and remember to demonstrate a thorough understanding of the READ and ATTEND sections in your essay. Cite your sources in APA format. You may use your current or former employer in relating to this assignment.
From a strategic perspective, discuss recent environmental changes that have caused strategic issues with which the company is dealing in real time, today. Information concerning recent changes in the firm is readily available online.
Describe and critique Home Depot’s current marketing strategy. Does it “fit” with the firm’s strategies at the corporate and business levels? Explain.
Compare and contrast Home Depot’s functional strategies (e.g., marketing, human resources, production, etc.) with those of Lowes. What should Home Depot’s top management do at the functional level to distinguish the firm from its closest rival?
What is a value chain and how does this apply to Home Depot and their ability to compete with their competitors
When Home Depot’s performance declines because all businesses have decline periods should they change their strategies. Explain!
Image preview for describe and critique Home Depot’s current marketing strategy.