Individual Assignment MKT 300
Overview: Each assignment is worth 75 points. Each student is required to find and report on an article from a current periodical on an assigned topic of marketing interest or application. The article must relate to a topic covered in the course text.
THE TOPIC IS: “Your Choice but it must be directly related to marketing and from a scholarly source – Wall Street Journal, Forbes, AMA Journal of Marketing, Fortune, Adweek, etc.?”
Purpose: One purpose of this article assignment is to evaluate the written communication skills of all COB students in an effort to measure how well the College is meeting one of its critical learning objectives.
Deliverable: See Syllabus
Turn in printed hard copy (with copy of your article stapled to your written report). You will have up to 3 minutes to present your article, what you learned, and how you can use the information.
Please provide a two-three page (typed and double spaced) discussion of an article that pertains to material discussed in class. You should search for and read business press articles that pertain to topic area you have selected. You should break that report down as follows:
(1) 1/2 page summarizing the central theme of the article.
(2) 1 -2 pages discussing why that article is interesting to you and how it ties in with the material from a particular text book chapter and/or lecture. You are required to cite a page number and section title for material you refer to in the text. In this part of the report you should include your insights, critique and demonstrate your ability to link real world situations to concepts and ideas you have learned from our text and in class.
You are expected to search through trade and business press articles. You are strongly encouraged to search through the business article electronic databases available through the UT Library System. You are encouraged also to seek help from the Library staff to conduct these electronic searches. Please search for meaningful articles as opposed to short one-column clips in newspapers. I may assign a topic if an interesting one comes up early in the semester.
Submit a photocopy (or a printout of the web pages) of the complete article. Staple your article to your report and turn in on the due date. The report should be typed, double spaced, 1 inch margins and 12 point font.
UTILIZE REFERENCE LIBRARIANS TO FIND ARTICLE IF NEEDED
Recommend that you MAKE AN APPOINTMENT AT THE SAUNDERS WRITING CENTER IN PLANT HALL TO REVIEW YOUR PAPER, AND CORRECT ERRORS BEFORE YOU HAND IT IN
PLEASE REVIEW NEXT PAGE FOR GRADING CRITERIA
Evaluation Rubric for Assignment 1
Logic & Organization (Flow)
Develops ideas cogently, organizes them logically with paragraphs and connects them with effective transitions. Clear and specific introduction and conclusion.
Employs words with fluency, develops concise standard English sentences, balances a variety of sentence structures effectively.
Spelling and Grammar*
The writing is error-free in terms of spelling and grammar
Argument/ Information Quality and Support
Explores ideas vigorously, supports points fully using a balance of subjective and objective evidence, reasons effectively making useful distinctions between ideas. Cites and references are complete (if necessary).
Style and Purpose
The writer’s style consistently complements the purpose of the document. The reader clearly understands the purpose of the document.
*Both “Language “and “Spelling and Grammar” refer to the quality of the language used in the writing. What distinguishes them is that Language focuses on the appropriateness of the vocabulary, the tenses and forms of those words. Also, this section assesses the quality of the sentence construction. The Spelling and Grammar focuses more specifically on the spelling and correct grammar application of the English language.
Solution PreviewMarketing involves a business sending out a message to potential customers about the value and availability of a commodity or service. On the other hand, marketing mix is a fundamental concept in marketing that combines factors that…