Part A – Discussion and responses

Part A – Discussion and responses

Subject: Infotech Import in a Strategy Plan

Part A – Discussion and responses

Corporations are making the assumption that everyone uses a smartphone. For example, QR (Quick Response) codes can be found in magazines, on posters, and on brochures for all sorts of products. How does this perpetuate the negative outcomes created by the “Digital Divide”? What can companies do to change this perception of alienating a sub-population of their customer base? Include other components from Chapter 6 lecture.
A) Your initial post (400 -500 words) is due by Day 3 of Week 1 [need to submit before Wednesday Noon (today is Monday)]

B) You are required to respond to another 2 student’s post (minimum of 150 words)

APA formatting is required along with scholarly sources.



Solution Preview

A QR (Quick Response) code is a 2-Dimensional version of the barcode which can be read by smartphones. QR codes were first used in Japan (in 1994) to improve digital marketing logistics in the motor vehicle industry. As the use of smartphones increased, so did the integration of the QR code in digital/mobile marketing.Even today,

(495 words)

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