Application Assignment #5
Find one example of each of push and pull promotion strategy, provide an image or video link to support your answer.
Marketing Ethics: “Dollars for Docs”, pg. 426 question 13-11
Find an example of an alternate marketing campaign that went viral on the internet (PROVIDE A LINK). To what do you attribute the success? Do you think other brands/companies would be able to duplicate? Why or why not?
Visit YouTube and find a link of product placement from your favorite movie. What is the brand/product and are you more inclined to purchase that product because it appeared in a major motion picture? Why or why not?
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