Proposals, Business Plans, and Formal Business Reports

Answer the following questions in APA style. Please remember to include in your references the textbook:


Business Communication : Process and Product
(with Student Premium Website Printed Access Card) 8th Edition
Mary Ellen Guffey & Dana Loewy

Publisher: Cengage Learning

ISBN: 978-1-285-09406-9

1. Why are formal and informal proposals written? (Objs. 1, 2)

2. Why do government agencies make requests for proposals (RFPs)? (Objs. 1, 2)

3. Why might you use a “hook” in a proposal, and what is an example? (Obj. 1)

4. What should be highlighted in the staffing section of a proposal? (Obj. 1)

5. In what two ways do formal and informal proposals differ? (Obj. 2)

6. Name eight components of typical business plans. (Obj. 3)

7. What should a business plan mission statement include and how long should it be?(Obj. 3)

8. Why are formal reports written in business? Give an original example of a business related formal report. (Obj. 4)

9. What is a letter or memorandum of transmittal, and what should it include? (Obj. 4)

10.How long should a typical executive summary be? (Obj. 4)

11. Describe how to write an executive summary for a formal business report. (Obj. 4)

12.What should be included in the introduction to a formal report? (Obj. 4)

13.What should the writer strive to do in the body of a formal report? (Obj. 5)

14.Why must writers list their sources and identify them in the text? (Obj. 5)

15.In your view, what are six of the most important tips for the writer of a formal report? Explain each of your choices. (Obj. 6)




Solution Preview

Question 1

The ultimate goal of writing formal and informal proposals in business is to offer solutions to various needs that may be affecting the clients in the Company or the Company itself. The proposals contain a well-stipulated purpose which outlines the solutions to recurring problems and challenges in the business. The informal proposals are not much detailed as compared to the formal proposals (Greenhow & Lewin, 2016).

(2,084 words)

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