Segmentation and Marketing Strategy
Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.
Target Marketing Essay
Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, address the prompts below in your essay.
Briefly introduce the company you have chosen.
Gather examples of the company’s activities and products that support its business model.
Explain each of the bases for segmenting consumer markets and business markets.
For the company you chose, describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved.
Examine how these factors influence the marketing strategies of your chosen company.
Answer preview Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.
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