Marketing Question

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Question

Social Media
Refer to the following benefits of social media marketing: developing a loyal community, improving brand image, showing expertise or product quality, improving customer service, gaining customer feedback and ideas, boosting traffic and search engine rating, expanding sales and reaching a new audience, cutting marketing costs, and maintaining top of mind awareness.

Choose two well-known companies in the same industry and conduct a strategic analysis of their social media presence. Find them on as many social media platforms as possible, look through their posts, and answer the questions below.

COMPANY 1

Company:
Product or industry:
Link to website:

1) What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts (see chapter on branding for further details)? Explain.

2) Look at the social media marketing benefits listed above. Now look at the company’s posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? Explain and give examples.

COMPANY 2

Company:
Product or industry:
Link to website:

1) What do you think the brand identity of the company is? How well is the company portraying its brand identity in its social media posts (see chapter on branding for further details)? Explain.

2) Look at the social media marketing benefits listed above. Now, look at the company’s posts across platforms. Which of these marketing benefits do you think the company is gaining by posting on social media? Explain and give examples.

TAKEAWAYS

How are the two companies similar in their social media posting? How are they different? Why might that be? What are at least two takeaways you gained from working on this assignment?

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