The company is based in the US. Expanding to China…
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You think about this and say, “There may well be some considerable cultural differences that need addressing. I remember last year when there was a language mix-up with a doll. It was just saying ‘I love you in a different language, but it sounded like ‘kill mommy.’ It’s funny now, but imagine being the marketing team in that building!”
Both of you laugh as you hang up the phone, but the memory does get you thinking seriously about cultural differences. Complete the following:
What cultural considerations should you take into account for your strategy?
Will this negatively impact your current strategy?
Does this change your approach? Why or why not?
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