Political Advertising and Targeting
Learning Goal: I’m working on a communications multi-part question and need an explanation and answer to help me learn.
We all have witnessed how election/political advertising often utilizes both mobile and social advertising tactics.
To complete this assignment, share an example of how digital media was utilized for various messaging and advertising during the days leading up to the 2021 Election or any other time you have seen (or can find) examples of political advertising using digital media tactics.
PROMPTS TO CONSIDER
Look at how candidates are using/have used texting, social media, and viral videos to their advantage to reach voters in 2021. How effective are they compared to offline strategies, like door-to-door campaigning, phones calls, or television ads, and why?
You may choose to examine the risks that come with digital messaging, like the spread of disinformation, interference, and “dark ads .”
How Social Media Has Changed Politics: 10 Ways Twitter and Facebook Have Altered Campaigns
How Social Media is Shaping Political Campaigns
Will social media’s impact on the elections be different this time?
DELIVERABLE: Link to the post (URL for specific post) and/or screenshot. Caption/Note the context (where it was found, time of day, platform choice, target audience, etc)
Image preview for”how Social Media Has Changed Politics: 10 Ways Twitter and Facebook Have Altered Campaigns “