The impact of TV watching on E-commerce

The impact of TV watching on E-commerce

For this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commercehttp://knowledge.wharton.upenn.edu/article/how-tv-…
Analyze what you read and watched. How have TV viewership and shopping habits changed? Is traditional cable (and advertising on cable) a thing of the past? How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment? Is internet streaming the future?

For additional details, please refer to the Short Paper Guidelines and Rubric document.

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Solution Preview

Based on my findings on the impact of TV watching on E-commerce I found out that TV viewership and shopping habits have changed in the sense that most of the people have turned to using the internet for television-related content. The number of online TV streaming services has risen tremendously as the old viewership tends to reduce a lot. We also find out that many people have cut watching TV .

(899 words)

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