Week 2 Discussion IKEA & Prices Around the World
When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market.
Before submitting your post, review the articles on IKEA and China in this week’s Reading & Resources section.
When IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market. Prices in Europe, the United States, and the other Asian countries stayed the same. Compose a post that responds to the following prompts:
Based on the macro environment and micro environment, and specific to opportunities in China that might be different from those in the US, discuss ANY ONE relevant element of the macro (external) environment (PESTLE: Political, Economic, Social, Technological, Legal/Regulations, Environment (natural resources, climate, etc.)) and ANY ONE relevant element of the micro environment (market, competition, industry).
Now read this 2022 article from CNN: https://www.cnn.com/2022/06/13/business/ikea-closing-shanghai-store-intl-hnk/index.html
Answer preview when IKEA entered the Chinese market, it dropped the prices on its products significantly, but only in that market.
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